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search engines | reaching
your audience | promotions
| more ways
It is crucial to gain good positioning on search engines in order
to reach new customers for little outlay. In order to get a good
position in these search engines you'll need to optimise your <TITLE>
and <META> tags. If you're new to all of this don't worry:
we've already set up META tags and TITLE tags in the site templates.
However, you may wish to change them for your site and this can
be done using something as simple as Notepad. There isn't enough
room here to go into how to code in HTML but it's a pretty simple
language to understand once you have a look at the code. The code
you need to change is at the top of the page and will look a little
<META NAME="Keywords" CONTENT="casino,online
<META NAME="Description" CONTENT="Play
now and win at Online Casino!">
The top line (inside the <title> tags) is what gets displayed
on the title bar of your browser and also appears in the users favourites
Line 2 contains the keywords that some search engines look for
when someone types in a search. Find relevant keywords (such as
those typed above) and enter them one after the other, separating
each with a comma. Some search engines say it's best to enter only
15 or so keywords yet a lot of websites list literally hundreds
of words. The best advice we can give is stick to relevant keywords
and don't overdo it.
The third and final line contains the actual description of the
site. Keep it short and snappy, this is what will appear under your
site name in many search engines. Ensure that you also have
relevant keywords in there too as some search engines use them for
ranking purposes. Using the above example, your site would appear
as follows in some search engines:
For more information, visit:
Play now and win at Online Casino!
Search Engine Optimisation
Submit your site to the all the top search engines-- international
search engines as well as in your own community. E.g. You live in
Brazil and have a Portuguese web site. You should submit your site
to all the Brazilian search engines and directories. You have a
web site in two different languages - English and Portuguese. You
should submit your site to all Brazilian search engines (including
portals) and of course to the top English search engines.
We offer the free service of submitting your Casino
URL to over 800,000 search engines and free links sites, so avoid
companies who charge you for this service. Simply contact
us at firstname.lastname@example.org
with your URL and we will get to it. Unfortunately, this does
not cover the "Pay" search engines, such as Yahoo.com
Search engine registration tips :
Pay per click Search engines
Pay per click searches are becoming more and more popular these
days. Sites such as Overture.com and FindWhat.com are providing
results to the bigger search engines. A pay per click search
is one where the advertiser "bids" an amount on a particular
keyword. If their bid is the highest, then they go to the
top of the results and every click on this result costs the bid
Bob bids 50 cents for "internet casino",
Richard bids 51 cents and Charlie bids 52 cents. Charlie's
listing would appear at the top, followed by Richard and Bob. Every
time someone clicked on Charlie's listing, Charlie's account would
be debited 52 cents.
This can be a source of good traffic and players to
your casino. There is no need to compete with the "Big
Boys" - some keywords are going over $10! If you stick
to less used keywords, such as "internet gambling casino",
you should be able to get near the top for a reasonable amount.
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